Japan Technology - Sony’s Battle

Sony has announced that it is expecting a large loss for this quarter do lack of demand. For me, Sony has always been the primo brand and has had a technological lead over nearly all competitors. They are the creators of the Walkman!

But with primo technology came a primo price, it always seem like Sony products were just a little too expensive. That can work as a sales point, to a certain degree. When a company has an elite image, it is smart to charge a little bit more, you know for that prestige factor: I OWN A SONY!

Even cutting edge technology needs to work and properly and be what people actually want.

What happen with the batteries in their VAIO computers? Fabulous looking machines with built in webcams, perfect for the Youtube generation, hit with a battery recall??

Why did the Playstation 3 take so long to get out the door? If they had not included the Blue Ray Disc Player could they have gotten it out the door on time? Will Blue Ray even be a factor now that several providers offer streaming of High Definition Video straight to your TV?

Pick yourself up Sony! I want to be proud of my Walkman again.

I want the envious stares when I proclaim: I OWN A SONY!!!